EXCLUSIVE SEMINAR WITH JACKIE BURGER

Brand_Communication_Seminar

Former ELLE MAGAZINE Editor, Jackie Burger, will be imparting her pearls of wisdom at an exclusive inspirational seminar next Tuesday.

Jackie has developed a keen sense of the different elements that go into editorials and this is the perfect opportunity for designers at all levels to find out exactly how to position themselves through content commerce to elevate their brand and make it flourish. 

She will be talking about Fashion Editorials, Trends, Content Marketing, PR and careers in the publishing field. 

 

Date: Tuesday, 24 March 2015

Time: 5 pm – 7 pm

Venue: CTFC offices (2nd Floor Harrington House, 37 Barrack Street, Cape Town)

Fee: R 100

Facilitator: Jackie Burger (Salon 58)

 

Outline:

•The inspiration behind Salon 58 

Editorial decision making process - what to do and what not to do as a brand

PR readiness: How to tailor the perfect press release

Trendspotting / Trend awareness: How to develop products that are relevant in a particular market cycle

Careers in magazines 

    • Different roles and functionalities of each department at a magazine
    • Structure and hierarchy
    • Climbing to editor 
    • How to make your way to the top of the publishing world
    • Skills to gain / strengths to set yourself above the rest

•How to communicate with your audience in a very crowded marketplace 

•How do you go about choosing the strongest visual language

 

Get the inside scoop on what trends Jackie is excited about and at the end of the seminar we open up a Q&A and get a chance to delve into the mind of a woman who’s insight into the fashion world is incomparable. 

 

 

To RSVP please email Sumaiya De’Mar - This email address is being protected from spambots. You need JavaScript enabled to view it.  

 

 

Please include the following: 

 

- Your full name 

- Your contact number 

- Your company name / label

 

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