heavy weights but also continually features exciting new talent, local industry has to offer.
“AFI has always been a long-standing supporter of untapped design talent and the development of emerging designers. We couldn’t be happier to be the proud hosts of this fantastic initiative by the Fashion Council.” -Dr. Precious Moloi-Motsepe, Executive Chairperson of African Fashion International (AFI) -
A fashion education subcommittee was initially established by the CTFC to address issues within fashion education. Soon hereafter the subcommittee identified that a professional platform to showcase the best of fashion final year undergraduates, in the Western Cape, was needed. The subcommittee also anticipated that this new platform would open up business and employment opportunities for post-graduates within industry and media. In November 2008 the CTFC sponsored and hosted The Graduate Show for the first time. The Cape Peninsula University of Technology, Cape Town College of Fashion and Design as well as the Design Academy of Fashion participated in The Graduate Show and showcased the best of their talent to industry and media. Winners of the event were also invited to apply to participate in the following year’s Cape Town Fashion Week as well as the CTFC’s Fashion for Business Programme. In 2009 the CTFC secured the attachment of “The Graduate Show” to Cape Town Fashion Week.
In August 2010, Foschini sponsored and presented The Graduate Show at Cape Town Fashion Week. Both the CTFC and Foschini have a vested interest in promoting the best of graduate talent in South Africa. The Graduate Show is divided into two sections:
The Creative Category:
This first part of the show is a vehicle for recognition of the Western Cape’s top graduate talent in fashion design. This is driven by the CTFC Education Subcommittee, which consists of members from recognised design schools in the Western Cape, who curate the best of student talent in their respective final year classes, all of whom are presented to an industry panel in order for finalists for the show, to be decided upon.
The Commercial Category:
This part of the show stems from the original idea of the Foschini/ Nokia Design Awards, which has been running since 2002 and which has become one of Foschini’s biggest social investment projects. Fashion students from all over the country submit their entries for a chance to design trend-driven collections with a retail interpretation and six finalists are presented with the opportunity to showcase their commercial designs at Cape Town Fashion Week, to be judged by big industry players.
“The Graduate Show is a wonderful outlet for new and upcoming talent to be discovered straight out of school. This show has been a great success here in the Western Cape, and what the Foschini/ Nokia Design Awards bring to it is a launching pad for recognising graduate achievement nationally”. - Alex Harris, Divisional Merchandising Director, Foschini/ Board Member, CTFC -