Marketing

Marketing

PROMOTING EMERGING TALENT AT CAPE TOWN FASHION WEEK

Each winter Cape Town plays host to the Western Cape’s biggest fashion event – Cape Town Fashion Week (CTFW). The CTFC is one of the key funders of Cape Town Fashion Week and has partnered with the event’s organizer, African Fashion International (AFI), to further increase the quality and industry profile of the event as well as to ensure that high standards are set. This year Cape Town Fashion Week was officially positioned as South Africa’s national Spring/Summer fashion platform. The CTFC prides itself on having helped to create a platform which not only features various industry heavy weights but also continually features exciting new talent, local industry has to offer.

CAPE TOWN FASHION WEEK: THE GRADUATE SHOW

Each winter Cape Town plays host to the Western Cape’s biggest fashion event – Cape Town Fashion Week (CTFW). The CTFC is one of the key funders of Cape Town Fashion Week and has partnered with the event’s organizer, African Fashion International (AFI), to further increase the quality and industry profile of the event as well as to ensure that high standards are set. This year Cape Town Fashion Week was officially positioned as South Africa’s national Spring/Summer fashion platform. The CTFC prides itself on having helped to create a platform which not only features various industry

CAPE TOWN FASHION WEEK: THE EMERGING SHOW

In 2008 the CTFC introduced The Emerging Show as a platform to exclusively promote emerging design brands at Cape Town Fashion Week. Woolworths then partnered with the CTFC in August 2010 for the first time, and sponsored The Emerging Show. Emerging design brands that have been chosen to showcase in this year’s Emerging Show came to Woolworths’ attention via the CTFC’s Emerging shows at previous Cape Town Fashion Weeks. Each Guest Designer is to have a mini in-store collection retailing at Woolworths’ stores nationwide.